PRODUCT ENTREPRENEUR. EXPLORER. ALWAYS CURIOUS.

Building with purpose. Seeing with curiosity.

I’m Muhammad Nurul Amin. You can call me Reason. I build AI-powered consumer products and capture the world along the way.

Explore my world

Muhammad Nurul Amin beside a classic Ford pickup

A LITTLE ABOUT THE PERSON BEHIND THE WORK

A view from above, photographed by Muhammad Nurul Amin

Another way of seeing ↗ 01 / A WORK IN PROGRESS, ALWAYS.

BASED IN THE UAE · ROOTED IN BANGLADESHA little further down ↓

01 / THE PERSON✳

From independent apps
to a world of possibilities.

I started in graphic design, then began publishing my own apps. In 2017, that independent project became Appnap. Today, I lead the company’s work on AI-powered consumer products for people around the world.

Design-first thinking still shapes how I build: find a useful problem, make the experience feel right, and think globally from the start. Beyond Appnap, I serve in non-executive board roles at RoboDoc, Codezen, and AmarPet. I also co-founded InnovationKit, a hands-on science learning venture.

Say hello on LinkedIn The full journey

50M+DOWNLOADS WORLDWIDE

100+PEOPLE AT APPNAP

2017ESTABLISHED

170+COUNTRIES SERVED

02 / THINGS I’VE HELPED BUILD

Ideas into impact.

Based in Dhaka. Built with ambition.
Part of my journey as an entrepreneur.

Appnap

Small screens.
Big possibilities.

✳Creative spaceA fresh starting point.

A little spark.
A new possibility.

✦ Turn a thought into something.

Write a story ↗Find an idea ↗

01FOUNDER & CEO / DHAKA

Appnap

Building mobile applications and digital experiences for a global audience. A place where ambitious ideas become products people can use.

Mobile applicationsDigital products

Explore Appnap

02FOUNDING INVESTOR & CHAIRMAN

Codezen

Career-focused professional training for the UK market. I backed Codezen from the beginning and serve as Non-Executive Chairman, with an independent operating team.

Professional trainingEdTech

Explore Codezen

03FOUNDER & NON-EXECUTIVE CHAIRMAN

AmarPet

A pet-care venture I founded in 2022. Bringing food, supplies, and everyday essentials online, with day-to-day operations led by its own leadership team.

Pet careCommerce

Explore AmarPet

04CO-FOUNDER

InnovationKit

Hands-on science kits that help children explore, experiment, and learn by doing. Making curiosity something they can build, test, and discover for themselves.

Science kitsHands-on learning

Explore InnovationKit

05NON-EXECUTIVE CHAIRMAN